Principe Forte dei Marmi, Tuscan Riviera

Principe Forte dei Marmi, Tuscan Riviera

Nestled between the sea and the mountains, the modern and stylish Principe Forte dei Marmi, Tuscan Riviera, is a hidden gem. The sleek hotel hides a luxurious interior, where the best Italian designers have created a luminous oasis. With floor-to-ceiling windows and glass walls, this is the place to immerse yourself in a haven of sophisticated beauty and let the adventures begin.

Cool and contemporary accommodation

The guest accommodation at the Principe has been thoughtfully designed to make the most of the natural light while retaining an intimate atmosphere. The rooms offer the ultimate in comfort with great attention to detail, ensuring every consideration for a pleasurable stay has been taken care of. Italian-designed furniture complements the cool linens and soothing décor, balconies and terraces look out over spectacular views, and the convenience of modern technology brings together the overall harmony of your own personal sanctuary.

Dine in splendour

For an unforgettable fine-dining experience, Lux Lucis rooftop restaurant delivers on every level. The Michelin-starred eatery offers a unique take on traditional Tuscan dishes, served with magnificent views of the mountains and sea. The 67 Sky Lounge Bar shares the same dramatic vistas and is renowned for its extensive wine and champagne list. Enjoy the ambiance while listening to live music and sipping an after-dinner cocktail. Alternatively, try the Principe restaurant surrounded by glass walls looking out onto the lush gardens.

Enjoy the amenities

Just a few steps will take you to the endless sandy beach, where you can relax in one of the sumptuous gazebos. The Dalmazia beach club offers an attentive beach service to cater for your every need.

Guests can also charter the hotel yacht, which has four double cabins and is the perfect way to explore the coastline. If you prefer, a day at Egoista spa will leave you feeling rejuvenated and uplifted.

Wherever your adventures take you, your stay at the Principe will be filled with memories that will stay with you forever.

Spa Beach Gym Swimming Pool

before you go

Everything you need to know before planning your dream trip

The Essentials
Private transfers are 30 minutes from Pisa Airport / 28 Rooms & Suites / 3 Restaurants & 3 Bars / Spa / Fitness Centre / Tennis / Swimming Pool / Beach Club with Surf School / Children Welcome
When to travel
Winter months are traditionally cool and wet and the summer hot and dry. Meaning the best months to visit are March to June and September to October which also tend to be quieter.
How to get there
British Airways fly to Pisa and Florence from London. Other scheduled airlines offer alternative timings and direct departures to Florence from London City and Gatwick; and to Pisa from a variety of UK airports.

Our Destination Specialists


our destination specialist

Jessica Jones Specialist area: Caribbean & Indian Ocean 26 years in travel industry
Paul Jones Specialist area: Asia & Indo-China 26 years in travel industry
Julie Crump Specialist area: Africa 37 years in travel industry

Have you ever wondered about the team behind your holiday? Our expert team are always on hand and invite you to give them a call to discuss your perfect holiday with Azure.

We are passionate about travel and that passion drives our desire to ensure you have your perfect holiday every time. Our promise to you is your best ever tailor-made holiday

01244 322770
Opening Hours
  • Monday - Friday- 9am - 5:30pm
  • Saturday - 9:30am - 1pm
  • Sunday- Closed

our travellers' journeys

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