Nestled between the sea and the mountains, the modern and stylish Principe Forte dei Marmi, Tuscan Riviera, is a hidden gem. The sleek hotel hides a luxurious interior, where the best Italian designers have created a luminous oasis. With floor-to-ceiling windows and glass walls, this is the place to immerse yourself in a haven of sophisticated beauty and let the adventures begin.
Cool and contemporary accommodation
The guest accommodation at the Principe has been thoughtfully designed to make the most of the natural light while retaining an intimate atmosphere. The rooms offer the ultimate in comfort with great attention to detail, ensuring every consideration for a pleasurable stay has been taken care of. Italian-designed furniture complements the cool linens and soothing décor, balconies and terraces look out over spectacular views, and the convenience of modern technology brings together the overall harmony of your own personal sanctuary.
Dine in splendour
For an unforgettable fine-dining experience, Lux Lucis rooftop restaurant delivers on every level. The Michelin-starred eatery offers a unique take on traditional Tuscan dishes, served with magnificent views of the mountains and sea. The 67 Sky Lounge Bar shares the same dramatic vistas and is renowned for its extensive wine and champagne list. Enjoy the ambiance while listening to live music and sipping an after-dinner cocktail. Alternatively, try the Principe restaurant surrounded by glass walls looking out onto the lush gardens.
Enjoy the amenities
Just a few steps will take you to the endless sandy beach, where you can relax in one of the sumptuous gazebos. The Dalmazia beach club offers an attentive beach service to cater for your every need.
Guests can also charter the hotel yacht, which has four double cabins and is the perfect way to explore the coastline. If you prefer, a day at Egoista spa will leave you feeling rejuvenated and uplifted.
Wherever your adventures take you, your stay at the Principe will be filled with memories that will stay with you forever.
inside this beautiful hotel
before you go
Everything you need to know before planning your dream trip
Our Destination Specialists
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our travellers' journeys
Find out what our clients have to say about their experiences
We have been using Azure to arrange our holidays for over 12 years. Every year usually twice a year, sometimes more, we rely on the experienced team at Chester to provide expert information on our chosen destinations. Be it a return to our established favorites in Barbados and Dubai or a new and exiting destination chosen from Azures brochure it is always handled in a friendly and competent manner. The small details are not missed such as do we need late check out or early arrival, which can make such a difference after sometimes long hours travelling. For us using Azure takes the uncertainty out of booking holidays.
We have been booking our holidays through Azure for 10 years and we can thoroughly recommend them. The Azure team arrange amazing holidays, well chosen destinations and hotels with a tailored itinerary that runs like clockwork with so many wonderful extras, it really takes the time and stress out of planning. When the weather has disrupted our journeys, their 24 hour service has provided us with 5* rescues! Nothing is too much trouble for Azure staff and the same goes for all the staff we have met on our Azure holidays which really are out of this world. We continue to recommend your company and all your wonderful team and look forward to our next holiday with you.
My first experience with Azure was when they came to my rescue when my family and I were stranded abroad on holiday without accommodation, their professionalism and ability to make things happen at very very short notice was second to none. They were very knowledgeable and were able to utilise their many relationships within the industry to get things resolved for me within an hour. I can't praise them enough for rescuing my family's holiday and making it a truly memorable time. Since then the team always do their best to make my holidays the best they can possibly be based on their own vast travel knowledge and experiences. I wouldn't hesitate to recommend them and wouldn't use anyone else for luxurious travel.